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I don't get how paid clicks is still up (or at least stable) despite the huge growth in usage in LLMs over the past 2 years. I get that some categories of usage of LLMs is additive / doesn't overlap with what you would use search for, but surely a large part of LLM usage must cannibalize search usage as well..? The numbers imply that it doesn't and I'm not really sure why.

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